Legal

Terms of Service

These Terms of Service ("Terms") form a legally binding agreement between you and BrandPulse. By creating an account or using the service you agree to these Terms. If you are using the service on behalf of an organisation, you represent that you are authorised to bind that organisation.

1. The service

BrandPulse provides an AI search visibility tracking platform that queries third-party AI services (currently ChatGPT, Perplexity, and Google AI Overviews) to report how often and in what context your brand appears. We do not guarantee the completeness or accuracy of results because they depend on the outputs of third-party AI systems outside our control.

2. Eligibility and accounts

You must be at least 18 years old to create an account.
You are responsible for keeping your login credentials confidential.
You must provide accurate account information and keep it up to date.
You may not share your account or resell access to the service.
Each account is for a single user unless you are on an enterprise plan that explicitly permits additional seats.

3. Acceptable use

You must not use BrandPulse to:

Violate any applicable law or regulation, including UK data protection law.
Infringe intellectual property rights of any person.
Submit brands or prompts that contain unlawful, defamatory, or harmful content.
Attempt to reverse-engineer, scrape, or extract data from BrandPulse in bulk beyond normal service use.
Circumvent rate limits, authentication, or other access controls.
Use the service to benchmark or train competing AI or analytics products without our written consent.
Impersonate another person or entity.

4. Subscription, fees, and payment

We offer free and paid subscription plans. Plan details and pricing are published at usebrandpulse.uk/pricing.
Paid subscriptions are billed monthly in advance via Stripe. All fees are shown inclusive of any applicable VAT.
Subscriptions renew automatically unless you cancel before the renewal date.
Refunds: if you cancel within 14 days of your first payment on a new paid plan and have not substantially used the service, contact us for a refund. After 14 days refunds are at our discretion.
We reserve the right to change prices with 30 days notice. Existing subscribers will be notified by email before any price change takes effect.

5. Your data

You retain ownership of all data you submit to BrandPulse (brand names, prompts, results). You grant us a limited licence to process that data solely to provide the service to you. We do not sell your data or use it to train AI models.

See our Privacy Policy for full details on how we handle your data. If you use BrandPulse to process personal data on behalf of others, our Data Processing Agreement applies and is incorporated into these Terms.

6. Intellectual property

BrandPulse and its logos, software, and documentation are owned by us and are protected by copyright and other intellectual property laws. Nothing in these Terms transfers any intellectual property rights to you beyond the limited right to use the service as described.

7. Availability and changes to the service

We aim for high availability but do not guarantee uninterrupted service. We may change, suspend, or discontinue features at any time. For material changes or discontinuation of the service we will give at least 30 days notice by email.

8. Disclaimer of warranties

The service is provided "as is" and "as available". To the extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. AI-generated visibility data is indicative and should not be relied on as the sole basis for business decisions.

9. Limitation of liability

Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under English law.

Subject to the above, our total aggregate liability to you arising out of or relating to these Terms is limited to the greater of: (a) the total fees paid by you in the 12 months preceding the claim, or (b) £100. We are not liable for indirect, consequential, or loss-of-profit damages.

10. Termination

You may cancel your account at any time from your account settings. We may suspend or terminate your account immediately if you breach these Terms.

On termination: your access ceases immediately; your data is deleted within 30 days (except data we are required to retain by law); you remain responsible for any outstanding fees.

11. Governing law and disputes

These Terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales, except that nothing prevents you from bringing a claim in the courts of the country where you live as a consumer.

12. Changes to these Terms

We may update these Terms. We will notify you by email at least 14 days before material changes take effect. Continued use of the service after that date constitutes acceptance of the updated Terms.

13. Contact

Questions about these Terms? Email us at [email protected].

Related documents

Effective date: 16 April 2026. Last reviewed: 16 April 2026.