Apr 4, 2025·5 min readLatest
Why AI Search Visibility Is the New SEO
As more users turn to AI assistants for recommendations, brands that don't appear in those responses are effectively invisible. Here's what you need to know.
Read articleApr 11, 2025·7 min read
Five Factors That Drive AI Mention Rates
Getting cited in large language model responses is less mysterious than it sounds. We break down the signals that push brands into AI answers.
Read moreApr 16, 2025·4 min read
Google AI Overviews vs. Traditional Rankings
Google's AI Overviews pull from different signals than blue-link results. Brands optimising only for traditional SEO may be flying blind.
Read moreApr 23, 2025·6 min read
What Is Generative Engine Optimization (GEO)?
GEO is the practice of making your brand more likely to be cited by AI language models. Here's how it differs from SEO and why it matters now.
Read moreApr 28, 2025·8 min read
How to Improve Your Brand's AI Visibility in 30 Days
A practical four-week plan for improving how often AI assistants mention your brand — with measurable milestones at each stage.
Read moreMay 5, 2025·5 min read
ChatGPT vs. Perplexity: Which AI Platform Should You Prioritise?
ChatGPT and Perplexity have different audiences, different data sources, and different implications for brand visibility. Here's how to think about both.
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